Service
SEO Content Strategy
Content strategy built on real search intent, organized into topic clusters that avoid pages competing with each other — and structured to be retrievable by AI search engines, not just ranked by traditional ones.
What's included
- Keyword & intent mapping — Semrush/Ahrefs research grouped by real buyer and informational intent, not just search volume.
- Content architecture — topic clusters and internal linking that consolidate authority instead of splitting it across near-duplicate pages.
- AI-search structure (GEO/AEO) — an answer-first template with a summary section and question-based subsections in scannable bullet format, designed for retrievability by AI engines.
- Content briefs — writer-ready briefs specifying target intent, structure, and internal links.
- Cannibalization cleanup — merging or consolidating pages that compete for the same query.
Worked example
I designed and implemented an answer-first blog template for AI search: a summary section with three question-based subsections in scannable bullet format below each article heading. Client pages subsequently began appearing in Google AI Overviews.
The same intent-mapping discipline drove a New Zealand e-commerce brand's +110% organic traffic growth over 15 months — consolidating duplicate categories, merging similar-intent pages, and integrating orphan pages into the internal linking structure. Read the full case study →
Who this is for
Brands with existing content that isn't ranking, or with a content backlog and no clear prioritization — including travel & tour sites, where seasonal and destination content needs a real structure (see the Travel & Tour SEO guide).
FAQ
Content Strategy — Questions
What is GEO/AEO and why does it matter?
Generative/Answer Engine Optimization structures content so AI systems (Google AI Overviews, ChatGPT, Perplexity) can extract and cite it directly — typically through clear question-based headings and scannable, self-contained answers near the top of a page.
How do you decide what content to create?
Starting from real search demand (Semrush/Ahrefs keyword data) and existing Search Console query data, content is mapped to intent and grouped into topic clusters — avoiding pages that compete with each other for the same query.