Sourabh Thakur — SEO Expert & Consultant Based in Delhi

How I got here

My SEO career started in 2016 as an SEO Executive at CogCulture Pvt. Ltd., and moved through progressively senior technical and strategy roles — SEO Specialist at The Global Helpdesk, SEO Analyst & Content Strategist at Krivik Global Solutions, and Senior Technical SEO Specialist at Briotech Websolutions — before I joined Virtual Employee Pvt. Ltd. (TeckVally) in December 2021, where I now lead SEO delivery for a portfolio of international e-commerce and experiential-travel clients.

Two engagements best describe how I work: a full Wix→Shopify migration for an Australian wine e-commerce brand that grew organic revenue by +140% in 12 months with zero traffic loss through the transition, and a WordPress information-architecture rebuild for a New Zealand custom-print e-commerce brand that grew monthly organic traffic by +110% over 15 months. Full breakdowns of both are in the case studies.

My methodology

1. Audit first. Every engagement starts with a full technical crawl (Screaming Frog), a Search Console health check, and a content/keyword gap analysis — no fixes before diagnosis.
2. Prioritize by impact. Issues get ranked by traffic and revenue impact versus effort, not by what's easiest to fix first.
3. Fix and build, in the open. Technical fixes, content builds, and internal linking changes are tracked and shared with the client as they ship — not batched into a black box.
4. Monitor daily during risk windows. During migrations or major structural changes, I monitor GSC daily and isolate issues like failed or double redirects within a day of detection.
5. Report against business outcomes. Reporting is tied to organic revenue and traffic, not vanity ranking positions — delivered via Semrush, GSC, GA4, and Looker Studio.

Tools I work in daily