Technical SEO & Migrations
Crawl architecture, indexation, Core Web Vitals, and structured data — plus a full Wix→Shopify migration executed with zero material traffic loss.
See my technical SEO experienceExpertise
What I Bring to an SEO Team
Each area grounded in a real engagement rather than a generic skills list. SEO is where I'm strongest; Google Ads and Meta Ads are real, growing additions. Where a result was a team effort, I say so — see the full case studies for exact numbers.
Local & Regional SEO
Google Business Profile optimization, local landing pages, and citation consistency for brands that need to win nearby, high-intent search.
See my local SEO experienceContent Strategy at Scale
Content architecture built around real search intent and structured for AI-search retrievability (GEO/AEO) — delivered across 30+ sites as part of a 4-person team.
See my content strategy experienceTravel & Tourism SEO
SEO for tour operators, ticketing platforms, and experiential-travel brands — seasonal content, location pages, and booking-flow crawlability across a 30+ site US portfolio.
See my travel SEO experienceWine & E-commerce SEO
End-to-end SEO ownership for e-commerce brands on Shopify and WordPress — the program behind +141% organic revenue growth for an Australian wine brand in 12 months.
See my e-commerce SEO experienceGoogle Ads & Paid Media
A growing part of my skill set alongside SEO — Google Ads account structure and Meta Ads full-funnel campaigns, created with the help of a team while I build my own independent track record.
See my paid media experienceAI Automation & Programmatic SEO
A Make.com + Gemini API workflow I built to monitor AI-answer visibility, AI-assisted execution across audits and content, and template-driven programmatic page generation.
See my AI & automation experienceProcess
How I Run an Engagement
1. Audit
Full technical crawl, GSC health check, and keyword/content gap analysis.
2. Prioritize
Issues ranked by revenue and traffic impact versus effort to fix.
3. Build & instrument
Technical fixes, content, and conversion tracking shipped and tracked openly.
4. Report, including losses
Results tied to organic revenue and leads, via GSC, GA4, and Looker Studio.