Service
Technical SEO Audit
A technical SEO audit finds the crawl, indexation, and performance issues that cap your rankings before content or links can help. This is where every one of my engagements starts — including the Wix→Shopify migration that grew a wine e-commerce brand's organic revenue by +140%.
What's included
- Full site crawl — Screaming Frog crawl covering status codes, redirect chains, duplicate/thin content, and broken internal links.
- Indexation & coverage review — Google Search Console analysis of indexed vs. excluded pages, crawl budget waste, and sitemap accuracy.
- Core Web Vitals & performance — LCP, INP, and CLS diagnostics with concrete fixes, not just a score.
- Structured data validation — schema implementation review against Google's Rich Results requirements.
- Site architecture & internal linking — identifying orphan pages, cannibalization, and weak internal link equity flow.
- Prioritized fix list — every finding ranked by estimated traffic/revenue impact versus effort to fix.
Who this is for
Site owners who suspect technical issues are capping growth — post-migration sites, e-commerce catalogs with duplicate/faceted URLs, or any site where rankings have plateaued despite content investment. This is the same process behind both of my published case studies.
Worked example
During a Wix→Shopify migration, a pre-built URL-mapping tracker plus daily GSC monitoring caught failed and double redirects within a day of launch — preventing the kind of organic traffic loss migrations are notorious for. Read the full case study →
Related reading
For the step-by-step process, see the guide: How to Do a Technical SEO Audit.
FAQ
Technical SEO Audit — Questions
What's included in a technical SEO audit?
A full crawl (Screaming Frog), a Search Console indexation and coverage review, Core Web Vitals and PageSpeed diagnostics, structured data validation, redirect and canonicalization checks, and a prioritized fix list ranked by impact.
How long does a technical SEO audit take?
For most sites, 1–2 weeks from kickoff to delivered report, depending on site size and how much log-file or historical GSC data is available to review.