Case Study · US Travel & Tourism
Content-Led SEO Across 30+ US Tourism & Attraction Websites
Flagship Site Profile (Team Environment)
Team-level scale, shown to convey the environment — not attributed to me alone. I was one of 4 people delivering across this portfolio.
The Context
A US-based client operated a portfolio of 30+ tourism and attraction websites spanning sightseeing tours, ghost/history tours, watersports and excursions, museums, family entertainment, and iconic-destination verticals. Maintaining consistent, high-quality, search-optimized content and technical SEO across dozens of independently-run WordPress sites — for a client based in a different time zone — required both individual ownership of specific workstreams and tight coordination across a small team.
What I owned, as part of a 4-person team
- End-to-end content marketing — keyword research through briefing, writing, and publishing across the portfolio.
- On-page and technical SEO — applied consistently across many WordPress properties, not just one flagship site.
- WordPress management — hands-on platform work across the portfolio.
- Stakeholder reporting — regular performance reporting back to the US client, requiring clear communication across time zones.
On attribution
The flagship site's aggregate numbers below reflect the team's collective work over time, not a result I'm claiming individually. I'm including them because they describe the caliber of environment and portfolio I worked in daily — the specific things I personally owned are listed above.
Flagship site snapshot (team-level)
9.1K
Keywords in the Top 3
27.4K
Keywords in the Top 10
57
SEMrush Authority Score, across 10.9K referring domains
Why this matters for a Western-market role
This is direct, sustained experience working US business hours, US client expectations, and US search intent — not a hypothetical fit. It's also where the seasonal-content and booking-flow principles in the Travel & Tour SEO guide came from.